Advertorials at first glance appear to be editorial content, such as that found in a newspaper or magazine, but at the same time they provide information about your product, services or message. Advertorials are nothing new in the world of marketing and copywriting, as they were 'invented' in the middle 1960s.

How can an advert disguised as editorial content be of any use to YOUR company?

Take a look at traditional marketing strategies to figure out how and why.   Imagine Bob from company X creating an ad that boasts how his company has the best lawn sweeper ever created.

 On the other side of the coin, you have Bill from company Z. Bill creates an advertorial that allows a credible person outside of his company to endorse his lawn sweeper. Which lawn sweeper advertisement will get the best response and generate more sales?

 

You got it! The lawn sweeper supported by an advertorial generated the lion's share of sales.

 

Bring your marketing to life while providing useful information to prospective buyers who wouldn't otherwise be interested in your ad, if it weren't for the powerful advertorial!